Day One | Wednesday, September 25, 2013

*Optional day one for early arrivers.

Retail Tour
3:00 pm – 5:00 pm
Retail Therapy: A Look At How It’s Done In The West
Today’s retail landscape is significantly different than it was just a few short years ago when the recession altered the spending and purchasing behavior of shoppers around the globe. As the economy continues to rebound, with a few shaky spots every now and again, we find that shoppers today are but a shadow of their former spending selves.

Join us for an insightful and inspiring tour of some of Pasadenas’ most innovative retailers as we take a look at how in-store marketers and retailers are reimagining the retail environment to attract shoppers and beat out the competition.

Whether you’re interested in luxury retail, specialty retail, convenience retail, or retail of all varieties this tour is sure to have it all.

View POPAI: Pasadena Retail Tour in a larger map

Special Preview Dinner
6:00 pm
Invitation ONLY for Sponsors, Entrant Companies and Board Members



Day Two | Thursday, September 26, 2013

10:00 am – 12:00 pm

Networking Lunch (Pre-Registration Required)
12:00 pm – 1:00 pm

POPAI U on the Road Educational Sessions POPAIU_New-little
1:00 pm – 4:45 pm

Have a Holly Jolly Retailing Season This Year: Lessons Learned and Trends For 2013 Holiday Season

Greg Smith / Chief Creative Officer / RE:DESIGN – Visual Communications Agency

Despite the buzz about shoppers spending more this past holiday season, we might have to chalk all that talk up to too much eggnog. Join us for a session that looks at lessons learned from the 2012 Holiday Season and some emerging trends that promise to reshape the retailing environment in 2013.

Painting the Aisle Red: How Glidden Reinvented Itself And The Shopper Experience

Mike McAvoy / Pro Territory Manager, Pac South Region-San Diego and Southern Riverside Counties, The Home Depot Business Line / PPG

Declining sales and years of brand and media neglect meant Glidden Paint was about to lose a prime retail distributor. The mission: turn things around without hurting its largest competitor – house favorite, Behr. The plan: inspire would-be painters by proving that painting is not as daunting a chore as it seems. An overhauled in-store experience, a free paint giveaway, and unique placement of TV, innovative magazine inserts, outdoor kiosks and banners all contributed to Glidden’s sales jumping up 34 points versus prior year. The dawn of a new era in painting.


Awards & Cocktail Reception
5:00 pm – 8:00 pm