Day 1, 2, & 3: The Complete Perspective

Two-day course for professionals looking to learn more about marketing at retail.

POPAI Members: $995
Non-Members: $1,495

*Retail tour on Day 3 included in the price.

Day 2 & 3: Advanced Track

A one-day course for more advanced marketing at retail professionals who have attended Master’s in the past.

POPAI Members: $695
Non-Members: $1,195

*Retail tour on Day 3 included in the price.

Day 3: Retail Tour

See the latest in-store design and marketing solutions in Chicago’s newest retail formats. This tour will keep you abreast of industry trends and strategies.

POPAI Members & Non-Members: $125


Register 3 or More Attendees & Save 25%!


Use POPAI’s Discount Code to Save On Your Airfare!

Are you flying United or American Airlines? Then book with POPAI to receive a discount! You can save anywhere from 5-13% off depending on carrier and the class of the ticket by booking online. POPAI’s discount code is valid for 3 days pre and 3 days post the date of event.

Here’s how you can receive your discount for a UNITED Airlines flight:

united-logoCall your professional travel agency or United Meetings at 800-426-1122 and provide the Z Code ZQHY and Agreement Code 607634There will be a $25 service fee collected, per ticket, for all tickets issued through United Meetings Reservations. This fee is subject to change without notice. The service fee is nonrefundable and applies to all itineraries, one-way or round-trip. To avoid a service fee and receive an additional 3% discount*, book your reservations online at Enter both your Z-code and Agreement code (without a space) in the Offer Code Box.
*Additional 3% discount applies to published fares only.

When booking your flight on, please enter ZQHY607634 in the Offer Code Box, which looks like this:



Here’s how you can receive your discount for a AMERICAN Airlines flight:

aaThe discount can be booked on-line at for AA/AE flights only, without a ticketing charge, allow at least 1 business hour for loading. When booking your flight, please enter authorization code 9393BU to receive your discount.