About the Program

The POPAI University Master’s Program is a rigorous and challenging educational program that requires academic application and performance with great rewards — the ability to understand the basics of the rapidly changing shopper marketing industry blended with insights into where the industry is headed.

By enrolling in the POPAI University Master’s Program you will receive the following benefits:

  • A deeper comprehension of all aspects of marketing at retail — from research to production to creative innovation to executing marketing at retail programs.
  • An advanced program in a classroom setting designed to enhance your professional development.
  • A network of colleagues that attendees can use as a career resource for information.
  • The opportunity to learn from some of the most knowledgeable experts in the industry.
  • Initial preparation to take to take and pass POPAI’s MaRC exam.

Expand your area of expertise and deepen your understanding of one of the fastest growing marketing mediums. Today’s most forward thinking companies, brands, and retailers understand the integral benefits of an effective in-store and shopper marketing program. The POPAI University Master’s Program can help provide you with that understanding along with unique insights guaranteed to propel you to the top of the class.


Did you know that the POPAI University Master’s Program gets you 2/3 of the credits you need to get MaRC-certified? That’s 18 credits out of 27!

Learn More!


Use POPAI’s Discount Code to Save On Your Airfare!

Are you flying United or American Airlines? Then book with POPAI to receive a discount! You can save anywhere from 5-13% off depending on carrier and the class of the ticket by booking online. POPAI’s discount code is valid for 3 days pre and 3 days post the date of event.

Here’s how you can receive your discount for a UNITED Airlines flight:

united-logoCall your professional travel agency or United Meetings at 800-426-1122 and provide the Z Code ZQHY and Agreement Code 607634There will be a $25 service fee collected, per ticket, for all tickets issued through United Meetings Reservations. This fee is subject to change without notice. The service fee is nonrefundable and applies to all itineraries, one-way or round-trip. To avoid a service fee and receive an additional 3% discount*, book your reservations online at www.united.com. Enter both your Z-code and Agreement code (without a space) in the Offer Code Box.
*Additional 3% discount applies to published fares only.

When booking your flight on www.united.com, please enter ZQHY607634 in the Offer Code Box, which looks like this:



Here’s how you can receive your discount for a AMERICAN Airlines flight:

aaThe discount can be booked on-line at www.aa.com/group for AA/AE flights only, without a ticketing charge, allow at least 1 business hour for AA.com loading. When booking your flight, please enter authorization code 9393BU to receive your discount.




Day 1, 2, & 3: The Complete Perspective

Two-day course for professionals looking to learn more about marketing at retail.

POPAI Members: $995
Non-Members: $1,495

*Retail tour on Day 3 included in the price.

Day 2 & 3: Advanced Track

A one-day course for more advanced marketing at retail professionals who have attended Master’s in the past.

POPAI Members: $695
Non-Members: $1,195

*Retail tour on Day 3 included in the price.

Day 3: Retail Tour

See the latest in-store design and marketing solutions in Chicago’s newest retail formats. This tour will keep you abreast of industry trends and strategies.

POPAI Members & Non-Members: $125


Register 3 or More Attendees & Save 25%!