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Get Your Official Retail Marketing Textbook
 New, expanded edition. Great for new
employees, clients, and your own reference.
Updated chapters on every aspect of
the industry — from creating, planning, and manufacturing —
to
executing Marketing at-Retail displays.
- A new chapter on at retail digital
signage.
- A new chapter on the store of the
future.
- A color photo section featuring the best
displays of 2007.
- A CD-ROM containing a comprehensive industry
glossary of more than 4,000 terms.
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Improved text layout.
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Higher quality color photos.
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CD-ROM with Industry Glossary.
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POPAI's textbook is an excellent
introduction to all aspects of Marketing at-Retail for new
employees and students, a handy desk reference, and a great gift for
clients.
Price (USD)
$50 for POPAI Members
$100 for Non-members
Quantity discounts are
available.
Click here to purchase a copy, today.
Files
TextbookTableContents (PDF File)
Links
Textbook Order Form
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