shopper-influence-story

POPAI Releases New Study on Shopper Influences

The accompanied shopper is different from the solo shopper and marketing at retail practitioners need to take note, according to a new report issued today by the Point of Purchase Advertising International (POPAI). More →

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shopper-influence-web

The Sphere of Influence

Join POPAI for this special hour long webcast that takes an incisive look at how shopping and shoppers have changed and how you can better prepare to engage a new type of shopper. More →

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shopper-marketing-study

The Growing Popularity Of Shopper Marketing

The 2010 GMA–Booz & Company Shopper Marketing 4.0 study finds shopper marketing continuing to gain strength and momentum. But complexity and uncertainty around what is most effective persist. Now, companies are seeking to impose more order and rigor on their shopper marketing initiatives and optimize their spending. More →

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shopper-tech-gadgets

Electronics Define The Shopper

According to a new study by leading mall media specialist EYE, 82% of shoppers “couldn’t live without their electronics.” In fact, 52% of shoppers say that their “electronic products define who I am.” More →

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tween-mom

Moms of Tweens More Tech Saavy

There’s no doubt that moms of tweens are tech-savvy, bargain-hunting, multi-tasking machines. Retailers and marketers should continue to find ways to attract mom – and her pre-teens – with coupons, fun and appealing phone applications and even social networking website promotions. This is one demographic with tremendous spending power. More →

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