Spending related to the Super Bowl will hit an all-time high this year. Spending will average $63.87 per adult viewer, up from $59.33 last year. When totaled up, spending on Super Bowl parties and related merchandise is expected to reach a whopping $11 billion. More →
Tags: marketing at retail, NRF, Super Bowl Sunday 2012
With tablets growing increasingly popular for both consumer and business use many marketers are asking which tablet is right for retail and other consumer‐facing businesses. More →
Tags: Frank Mayer Associates, Shopper Technology, Tablets
Shoppers gobbled up Black Friday and Thanksgiving Day deals making retailers thankful that this year shoppers turned out in record numbers. More →
Tags: Black Friday 2011, Holiday Spending, shopper behavior, Shopper Spending
Shoppers say they plan to spend a bit less this holiday season than last, with women more likely than men to cut spending, according to recent surveys. More →
Tags: 2011 Holiday Shopping, Coupons, Holiday Spending, Shopper Insights
Getting touched by a fellow shopper—even an apparently accidental brush—makes shoppers less likely to buy the product they’re considering, a new study suggests. More →
Tags: in-store decisions, Research, shopping behavior