Designed as a way to imprint learning through a tailored experience, POPAI’s Retail Tours are a series of separate tours around three distinct themes. Each tour is half a day in length, highly focussed on a specific topic and only available to a maximum of 30 marketing at retail professionals in the touring party. In addition, each tour aims to visit no more than one city and three retail environments so that time is concentrated on immersive learning rather than traveling.

POPAI’s Retail Tours are committed to delivering the highest quality, in-depth, experiential learning resource available anywhere in the world. Our aim is to provide pragmatic, implementable ideas, concepts, processes and methodologies to improve the productivity of the marketing at retail business and the performance of individual professionals. Our tours are not about either a theoretical, intellectual framework nor a loose series of un-related visits. They are about improving the standard of marketing at retail through focussed learning from first hand experience of world’s best practices.