OMA Awards: Creative Award

Objective:

• To celebrate and promote the creativity and execution of at-retail merchandising design.

• To engage the Creative Community and to acknowledge their excellence.

• To advance the significance of ideas and imagination and forward thinking within the industry.

 

Award Guidelines:

Entries competing for the Creative Award will consist of Gold, Silver and Bronze OMA (Outstanding Merchandising Achievement) Award winners from all categories. Non-OMA winners will not be considered. Judging will take place on-site after OMA primary results are tallied and calculated.

OMA winners will be judged against the special criteria established for “Creative Best of Show” and only ONE Creative award will be awarded in each of the following divisions:

 

• Permanent Displays

• Semi-Permanent Displays

• Temporary Displays

 

 

Criteria- Winners should exhibit creative excellence in the following areas:

• Structure/Form: Are the forms and the overall structure well conceived? Does it provide visual insight into the product or service it represents?  Is the structure visually alluring?

• Construction Methodology/Engineering: Does the entry use innovative technology or creative engineering? Does it enhance the overall execution and support the forms and the graphic elements in order to elevate the product or service it represents?

• Graphic Design: Does the entry have superior communication visually? Does its use of text and images embrace a range of intuitive skills and aesthetics that enhance the product or service it represents?

• Innovation: Does the entry introduce new methods or technologies in merchandising?

• Impact/Engagement: Does the entry have stopping power? Does it effect or influence immediate consumer action?

• Execution: Does the entry’s vision carry through the production process? Does all  innovation and construction methodology properly translate to the final production?

• Brand Relevance: Does the entry support the over-all brand communication? Does it  spark connection and awareness to the product or service it represents?

• Overall Execution and Communication: Does the entry consider all the above  listed criteria? Do the criteria points support and enhance each other in order to achieve creative excellence?

 Judging Process:

Judging will take place on site at GlobalShop after primary judging has been calculated.  Judges will walk the show floor, view all OMA winners and select their top creative display in each division. Judging format consists of formal creative debate with all the judges against the criteria and objectives set in selecting the Creative winners.

 

Judging Panel:

A panel of active professional Creative Directors will be assembled from various industry backgrounds with experience in permanent, semi-permanent, and temporary merchandising. If you are interested in becoming a judge for the Creative Awards please contact Alicia Rutherford at arutherford@popai.com or 312-863-2908.