Information Collection and Use

POPAI registration forms request certain contact and profile information (like e-mail address, profession, etc). Some of the requested information is required in order to receive POPAI services; other information is optional. The required information is clearly marked as such on the registration pages. POPAI only obtains personal identifying information from subscribers if it is supplied voluntarily by the subscriber. Periodically, POPAI will include a short reader poll in an POPAI e-mail, so that we can further tailor our content to reader preferences. In addition, POPAI tracks the open-rates of our HTML e-mails and certain click behavior from those e-mails to help us identify which portions of our newsletters are most popular with our readers.

POPAI uses this information in several ways: to provide relevant, personalized, targeted news and information via e-mail to help target advertising messages included in our e-mail newsletters so that we are able to continue providing our service to you at no cost to enable our customer service professionals to respond to your feedback

Information Sharing

We also may collect or have a third-party collect on our behalf aggregated statistical information about our subscribers and the ways in which they use our products and services. This information does not identify you personally. We use this information for market research purposes and to improve the quality of the products and services we offer. We reserve the right to disclose aggregated, non-personally identifiable information collected from our users to third parties for any purpose.

Security

This site has security measures in place to protect the loss, misuse and alteration of the information under our control. Our hardware infrastructure is housed in a controlled access facility that restricts access to authorized individuals with positive identification. The network infrastructure is protected by a firewall and traffic is monitored and logged both on the firewall and servers. All administrative activities are carried out over secure, encrypted links between our offices and hosting facility. Administrative access is limited not only to authorized employees but also to said encrypted links, specific remote administration protocols and IP addresses. Member information is backed up on a daily basis to protect against accidental loss. All employees with access to user information will be properly trained in POPAI’s security policies and practices. POPAI will continue to conduct internal audits of its security systems and make all necessary enhancements to ensure the safety of the Web site and its users.

Contacting POPAI

In the event that a user contacts POPAI via e-mail or using a feedback form, the user will not be subject to receive any communication other than a response to the e-mail, unless specifically requested by the user.

Tell A Friend Feature

When a user elects to participate in our referral program to inform a friend about POPAI, we ask that user for the friend’s name and e-mail address. POPAI then stores this information for the sole purpose of sending the friend a one-time e-mail inviting him or her to visit the site. The “friend” will not be defaulted into receiving any other secondary or promotional material.

Choice/Opt-Out

Each e-mail sent through the POPAI system contains an easy, automated way for you to cease receiving our e-mail newsletters. One click of the mouse is all that is required — the system automatically excludes you from future mailings without needing additional human intervention. To unsubscribe, click the “unsubscribe” link in the footer of any e-mail from POPAI. If you do not have Internet access, please reply to your POPAI e-mail and type the word “UNSUBSCRIBE” in the subject line.

Correct/Update

POPAI gives users the option to change and modify information previously provided. To change subscription information, follow the link provided in the confirmation e-mail you received upon registering.

Notification of Changes

If we are going to use your personally identifiable information in a manner different from that stated at the time of collection we will notify you via e-mail. You will have a choice as to whether we use your information in this different manner. In addition, if we make any material changes in our privacy practices that do not affect user information stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases where we post the notice we will also e-mail users who have opted to receive communications from us, notifying them of the changes in our privacy practices.

We’re happy to answer any questions you may have about our services or our privacy policy. Feel free to e-mail questions to press@popai.com.
Last updated on December 2, 2010

Legal Information

Although we do everything within our power to protect the privacy of the information provided by the users of our site, we do reserve the right to share user information in the event that it is necessary to comply with any subpoena, court orders, or legal process.
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Information, documents, and links included in POPAI are provided “as is” without any warranty. While POPAI uses reasonable efforts to include accurate information, it does not make any representation as to its accuracy or completeness. The material is available to users at their own risk and POPAI is not liable for any damages arising from use of POPAI.