In-Store Marketing’s Best of the West Revealed

FOR IMMEDIATE RELEASE Contact: POPAI Greg Smith (312) 863-2909 gsmith@popai.com Chicago, IL – Point of Purchase Advertising International (POPAI) has announced the winners of the 2011 San Francisco POP Show. More than 225 entries from all over the West Coast were adjudicated in 23 industry categories during this year’s competition. Entries were judged on design, innovation, interactivity, and the proven ability to lift sales. “The SF POP Show competition is always inspirational, showcasing the best in marketing at retail and point of purchase on the West Coast,” said Richard Winter, POPAI President. “It also affirms the great work being done across the country, despite tough times. The judges were impressed by the range and quality of the entries, making their decisions all the more difficult.” … More →

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LG Electronics USA Earns 2011 POPAI Brand Chief Award for Retail Marketing Excellence

FOR IMMEDIATE RELEASE Contact: POPAI Greg Smith (312) 863-2909 gsmith@popai.com LG Electronics USA John Taylor (847) 941-8181 john.taylor@lge.com Chicago, IL – “Life’s Good” for LG Electronics USA, especially when in it comes to excellence in marketing at retail. Recognized for its innovation, smart technology, stylish design and reliability – which are also widely recognized by shoppers – POPAI is awarding the 2011 Brand Chief Award for Retail Marketing Excellence to the fast-growing consumer electronics and home appliance brand during the 2011 Night of Honors being held on December 8 at the Park-Hyatt in Chicago. “LG Electronics has always been committed to delivering products that improve the lives of their customers,” said Richard Winter, POPAI President. “The company’s prowess and confidence about the power of in-store … More →

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POPAI Announces 2011 Hall of Fame Inductees

FOR IMMEDIATE RELEASE Contact Greg Smith (312)863-2909 gsmith@popai.com Chicago, IL – Point of Purchase Advertising International (POPAI) has long been the hallmark in recognizing the leading marketing at retail professionals who have made substantial contributions to the industry. On December 8, four more seasoned industry leaders will be recognized and inducted into the POPAI Hall of Fame. This year’s inductees are Kurt Witzel, Anheuser-Busch, Inc.; Bob Gorrie, Gorrie Marketing; Richard Nathan, RTC; and Gerry Molitor, Trans World Marketing. “The industry has spoken and we’ve selected the proven leaders who not only reinvented the rules of in-store marketing, but they focused their considerable talents on elevating the status and visibility of the most effective marketing medium of our time,” said Richard Winter, POPAI President. “Each inductee … More →

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PEPSI AND POPAI PARTNER TOGETHER TO LAUNCH THE 2012 STUDENT DISPLAY DESIGN COMPETITION

Recognizing the importance of engaging shoppers in the in-store environment – both visually and physically – POPAI and Pepsi today announced the launch of the 2012 Student Display Design Competition. More →

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New Journal Launches To Examine Today’s Shopper & Retail Environment

Chicago, IL – Shopper marketing is expanding rapidly across the full path to purchase, supported by a proliferation of organizational resources and new vehicles that engage shoppers when they are in shopping mode at home, on the go, and in the store. To better understand the implications of how the in-store marketing revolution is changing the marketing paradigm, the Point of Purchase Advertising International (POPAI) today launched an international, peer-reviewed journal titled Journal of Marketing At Retail (JMAR). JMAR aims to engage, inform, and catalyze dialogue among the research, professional, and academic communities about shopper marketing and marketing at retail. It will feature original empirical studies, case studies, systemic reviews, and summaries of new practice guidelines and practice tools. “Until now, there has been no … More →

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POPAI LAUNCHES SHOPPER ENGAGEMENT STUDY

May 23, 2011 FOR IMMEDIATE RELEASE Contact: Greg Smith Director, Communications (703)373-8819 gsmith@popai.com Alexandria, VA – Today POPAI announces the launch of its Shopper Engagement Study, which includes a groundbreaking combination of neuroscience monitoring, eye-tracking, and shopper interviews to determine in-store decision rates and the power of in-store marketing. Having pioneered studies that demonstrated the impact of display materials and impulse decision rates as they relate to in-store displays, POPAI will once again pave the path for in-store research by adding a combination of groundbreaking EEG and eye-tracking technology to attitudinal findings and shopper interviews in-store. The research will uncover business opportunities for companies looking to connect and remain relevant with shoppers in a retail marketplace currently being restructured by a confluence of forces that … More →

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MARKETING AT RETAILS BEST AND BRIGHTEST TAKE HOME DISPLAY OF THE YEAR AWARD

FOR IMMEDIATE RELEASE Contact: Greg Smith Director, Communications (703)373-8819 gsmith@popai.com Alexandria, VA - Point of Purchase Advertising International (POPAI) announced the winners of its 53rd annual Outstanding Marketing at Retail Achievement (OMA) Awards Competition during GlobalShop 2011. More than 500 entrants from over 100 companies were adjudicated in 26 industry categories during this year’s competition. Entries were judged on design, innovation, interactivity, and the proven ability to lift sales. “Recognizing the most innovative and effective in-store media in each industry category is an important way to establish the ever changing standard of excellence in marketing at retail,” said POPAI Chairman Chris Young, President and COO, SMP In-Store Marketing Solutions. “Each year the OMA Awards Competition receives a myriad of entries from around the world that demonstrate … More →

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Global Marketing At Retail Awards Winners Announced

All the world’s a stage and this year entrants from over 12 countries rushed to that stage to prove that they have what it takes to beat out the best of the best that marketing at retail has to offer from around the globe. More →

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POPAI Announces New Officers And Office Relocation

POPAI today announced its newly elected officers for 2011-2012. Comprised of marketing at retail professionals, the newly elected officials continue to reflect POPAI’s vast global reach and continued position as the only global non-profit organization for the marketing at retail industry. More →

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Gillette Recognized for Marketing at Retail Excellence

Gillette is proving that they really are a cut above the rest, especially when in it comes to marketing at retail. That is why POPAI is awarding the 2010 Chief Award for Merchandising Excellence to the nearly 100 year-old brand during the 2011 Night of Honors.
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POPAI Releases New Study On Shopper Influences

FOR IMMEDIATE RELEASE January 6, 2011 Contact: Greg Smith (703) 373-8819 gsmith@popai.com Alexandria, VA – Many factors contribute to why some people prefer to shop with the company of friends and family while others prefer to shop alone. Regardless of the shoppers preference one thing is certain: the accompanied shopper is different from the solo shopper and marketing at retail practitioners need to take note, according to a new report issued today by the Point of Purchase Advertising International (POPAI). The report, titled Shopper Influence Study, found that when it comes to influencing purchases, nearly two-thirds of accompanied shoppers claimed that the people they were shopping with had little to no influence on their purchase decisions. Coupled with the finding that those accompanied shoppers who … More →

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The Big Winners of the 2010 SF POP Show Announced

FOR IMMEDIATE RELEASE Contact Greg Smith (703)373-8819 gsmith@popai.com Alexandria, VA – Point of Purchase Advertising International (POPAI) has selected the winners of the 58th Annual San Francisco POP Show. This year’s contest attracted over 300 entries from producers of point of purchase and merchandising displays from the West Coast of the United States, representing a slight increase from the entries received in 2009. “The SF POP Show competition is always inspirational, showcasing the best in marketing at retail and point of purchase on the West Coast,” said Richard Winter, POPAI President. “It also affirms the great work being done across the country, despite tough times. The judges were impressed by the range and quality of the entries, making their decisions all the more difficult.” Designed … More →

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POPAI Announces 2010 Hall of Fame Inductees

FOR IMMEDIATE RELEASE Contact Greg Smith (703)373-8819 gsmith@popai.com Alexandria, VA – Point of Purchase Advertising International (POPAI) today announced the names of four industry professionals to be inducted into the POPAI Hall of Fame. This year’s inductees are: David Abramsom, Rapid Displays, Inc.; Sandy Carrigan, United Displaycraft; Jim Einstein, RockTenn Merchandising Displays; and Richard Fellinger, Mechtronics Corporation. “This year’s class of inductees demonstrate very savvy businessman, devoted to the marketing at retail industry, and a driving force behind the development and evolution of the industry as we know it,” said Richard Winter, POPAI President. “Each inductee brought his vibrant and creative energy to our industry over the years, and POPAI, as well as the rest of the marketing at retail community, looks forward to celebrating … More →

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Marketing at Retail’s Best and Brightest Get Ready To Soak Up Some Knowledge This Summer

FOR IMMEDIATE RELEASE Contact: Greg Smith (703) 373-8819 gsmith@popai.com Alexandria, VA – School is out for summer, but for marketing at retail’s best and brightest the summer marks the beginning of the industry’s most intense and rewarding education program – POPAI University’s Masters Program.  Offering a unique blend of classroom instruction and real world application, attendees will be prepared to handle anything that comes their way in the ever-changing world of marketing at retail. “While the competition is soaking up the sun this summer, POPAI University’s Masters Program students will be soaking up the knowledge,” said Richard Winter, POPAI President. “Not only do our students advance their marketing at retail knowledge, they gain exposure to some of the most cutting edge insights, and they also … More →

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Thinking Globally, POPAI Appoints Global Chapter Development Chair

FOR IMMEDIATE RELEASE Contact: Greg Smith Manager, Communications (703)373-8819 gsmith@popai.com Alexandria, VA - Point of Purchase Advertising International (POPAI), the only global trade association representing marketing at retail, today named Tom Harris as the Chair of Global Development. In this newly appointed position, Harris will assist in the professional management of POPAI’s chapters in strengthening the services each chapter offers to the local membership by identifying potential areas of enhancement while continuing to improve the sharing of best practices among chapters. “At the core of POPAI’s mission is engagement with members,” said Richard Winter, POPAI President. “By listening to the member’s needs and providing our chapters with opportunities and avenues to get their members involved within the association, we can advance that mission and ultimately advance … More →

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