Join POPAI for an insightful look at today’s changing grocery shopper in the next installment of our innovative and forward thinking Breakthrough Thinking Series: Supermarket Sweep – The Race To Win Today’s Grocery Shopper.
For today’s grocery shopper It’s all about the deal. Shoppers have gained a renewed appreciation for saving money through home-cooked meals, comparison shopping, store selection, brand preference, coupons and more.
Register today and gain insights around:
- Comparison shopping, whether it be going from one store to the other or through the use of the internet to plan their shopping list
- Store selection based on products and brands.
- Brand preference such as buying branded and private label products and many times interchangeably based on price, promotions, coupons, etc.
Supermarkets Rethought: A Case Study of Emerging Formats
9:15 am – 10:15 am
Space is a precious commodity, especially for retailers. As the competition for shoppers’ food dollars continues to increase, supermarkets are looking for ways to make the most of the space they have. When undergoing a redesign there is a fine line retailers—and designers—must walk. And while “classic never goes out of style,” it is also important to stay on top of the latest trends.
Race Around The Track: From Perimeter to Center Aisle How Shoppers Are Spending Their Time & Money Navigating The Store
10:15 am – 11:15 pm
With data fresh out of POPAI’s 2012 Shopper Engagement Study find out how shoppers are spending their time and money in today’s supermarkets. With hours of eye-tracking footage and over 2400 intercept interviews capturing the shoppers entire journey we’ve learned a thing or two on how today’s shopper is navigating the aisles and rough economic waters.
Break
11:15 am — 11:30 am
Center Of Attention: A Case Study On Best In Class Center Aisle Redesigns
11:30 am – 12:30 pm
Aisle reinvention isn’t new, but it has been occurring prominently since the recession kicked in. Yet many brands and categories in the supermarkets remain sub-optimized from the shopper’s point of view. Research shows that many consumers find today’s grocery aisles daunting because of the tremendous array of types and individual products. So out of frustration or confusion or both, often they don’t purchase as much from the aisle as they otherwise were inclined to do. Join us for a best in class look at category and aisle redesigns.
Lunch
12:30 – 1:30 pm
Trends That POP: A Review Of POP In The Supermarket Class of Trade
1:30 pm – 2:30 pm
Join us for a look at the in-store displays that popped in the supermarket trade of class as determined by the 2012 OMA Competition & Judges.
Break
2:30 pm — 2:45 pm
Shopper Technology: Examine The Tech Influencing Today’s Grocery Shopper
2:45 pm – 3:30 pm
Supermarket retailers need real-time information in order to provide customers with the shopping experience they are looking for. Creating this positive shopping experience, and creating the perception of value in the customer’s mind, is the absolute key for traditional supermarkets to succeed in the marketplace. Ideally, retailers need to know who their customers are and the products they want to buy and the emerging technology is allowing them to identify those needs and products.
Final Word
3:30 pm – 4:00 pm
Reception
5:00 pm – 7:00 pm
Please use the links below to register for the Breakthrough Thinking Series:
Member Registration - $295.00
Non-Member Registration - $595.00
Get twice weekly updates about the latest and best in marketing at retail; the work, the process, and the community.
