On-site judging for the 2012 OMA Awards Competition will take place at Sands Expo in Las Vegas, NV during GlobalShop 2012.

The world’s largest annual retail design and at-retail marketing show, offering an innovative conference program. As part of the overarching theme attendees have an opportunity to use the knowledge gained from the conference and put those insights into action on the expo floor where hundreds of exhibitors showcase their newest products and services. POPAI is the proud sponsor of GlobalShop’s At Retail Marketplace and Digital Store Pavilions.

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POPAI’s Outstanding Marketing at Retail Achievement (OMA) Awards Contest is the premier award for recognizing the most innovative and effective in-store and at retail displays, lifting sales and making products memorable and enticing to consumers.

Join POPAI for an insightful look at today’s changing grocery shopper in the next installment of our innovative and forward thinking Breakthrough Thinking Series: Supermarket Sweep – The Race To Win Today’s Grocery Shopper.

For today’s grocery shopper It’s all about the deal. Shoppers have gained a renewed appreciation for saving money through home-cooked meals, comparison shopping, store selection, brand preference, coupons and more.

Register today and gain insights around:

• Comparison shopping, whether it be going from one store to the other or through the use of the internet to plan their shopping list
• Store selection based on products and brands.
• Brand preference such as buying branded and private label products and many times interchangeably based on price, promotions, coupons, etc.

Registration for this event will open soon. 

Supermarkets Rethought: A Case Study of Emerging Formats
9:15 am – 10:15 am

Race Around The Track: From Perimeter to Center Aisle How Shoppers Are Spending Their Time & Money Navigating The Store
10:15 am – 11:15 pm

Break
11:15 am — 11:30 am

Center Of Attention: A Case Study On Best In Class Center Aisle Redesigns
11:30 am – 12:30 pm

Lunch
12:30 – 1:30 pm

Trends That POP: A Review Of POP In The Supermarket Class of Trade
1:30 pm – 2:30 pm

Loyalty, Coupons, & FSI: The Need To Rethink Promotions & Role of In-Store Marketing
2:30 pm – 3:30 pm

Break
3:30 pm — 3:45 pm

Shopper Technology: Examine The Tech Influencing Today’s Grocery Shopper (smart trolleys, self checkouts, mobile apps, etc)
3:45 pm – 4:45 pm

Final Word
4:45 pm – 5:00 pm

Reception
5:30 pm – 7:00 pm

Producer Leadership Council Meeting & Roundtable.

Join POPAI for an exclusive look at results from the 2012 Shopper Engagement Study.

Join POPAI for an exclusive look at results from the 2012 Shopper Engagement Study.

Join POPAI for an exclusive look at results from the 2012 Shopper Engagement Study.

The POPAI University Masters Program is an intensive, two day curriculum designed to help you advance your education and build a community of colleagues to call upon as a lifetime resource. In addition to increasing your knowledge of the industry, the POPAI University Masters Program provides a fast track for earning the Marketing at Retail Certification (MaRC) designation.