The MaRC Program drives POPAI's educational offerings. To ensure that MaRC participants receive a comprehensive marketing at retail education, credits for certification are broken into three categories. The categories represent the three dimensions of marketing at retail:
Category I Curricula Topics Include:- Advertising
- Branding
- Sales Promotion
- Research
- Consumer Behavior
- Design and Engineering
- Materials and Production Methods
- Printing
- New Technology
- Types of Displays
- Dedication to the advancement of Marketing at retail
- Involvement in the industry
- Leadership
- Participation in POPAI