The Marketing at Retail Certification (MaRC) program is a career-long commitment that proves to your peers and your organization that you are driven to be successful in marketing at retail. Earning your MaRC credentials can

• Increase your professional confidence
• Set you apart from your peers
• Result in greater respect from the organization in which you work

How it Works

Enrollees in POPAI’s MaRC program receive credits by attending seminars at POPAI sponsored events and other approved events. Each program attended is assigned a credit value by POPAI. In addition to credits for attending events, enrollees can earn credit by serving on a committee or volunteering for the OMA Awards.

After nine credits have been earned in each of the three required categories, the Enrollee becomes eligible to take the Marketing at Retail Certification exam. The exam, which is online and can be taken at any time during the year, consists of 100 multiple choice questions about marketing at retail. Once the exam has been passed, individuals can identify themselves as MaRC’s on business cards and letterhead.

>>Download the MaRC Brochure & Application

MaRC Awardees

More than thirty industry leaders currently hold the Marketing at Retail Certified (MaRC) designation. The MaRC designation signifies that these individuals are proficient and knowledgeable in all areas of marketing at retail and have demonstrated their commitment to the continued advancement and professionalism of the industry. The industry professionals who have achieved this high honor and can proudly place the MaRC designation after their names are listed below.