On the Road

Whether you are new to the field of marketing at retail or a seasoned veteran looking to refresh your knowledge, POPAI offers you the opportunity to take charge of your professional development, and be a responsible owner and manager of your own learning process.

In addition to the numerous articles, web casts and publications POPAI produces, we also offer more quantifiable knowledge resources including the POPAI U on the Road seminars.

If you eager to get back into the classroom and access the most ground breaking content and trends impacting the marketing at retail industry then look no further. POPAI U on the Road seminars are held throughout the year and take place in your local community.

UPCOMING POPAI ON THE ROAD SEMINARS

INTEGRATED MARKETING COMMUNICATIONS: THEY’VE GONE AND CHANGED THE RULES AGAIN.
Markham, Ontario – CA
In the post recession era, CMO’s are diverting major budget dollars to in-store and shopper marketing programs. The price to pay for this largess is that in-store now has to be integrated into the marketing communications mix.

In-store has traditionally been a standalone media and translating it into the mainstream media mix presents new and significant challenges. Join Dr. Hugh Phillips as POPAI U on the Road explores the cognitive psychology of how consumers integrate store communications into the total communications mix – how they can connect the in-store to the out-of-store.

Take a look at real world case studies and discover the major opportunities and significant challenges of achieving this sought after integration. James Fraser of Hunter Straker will investigate the current trends influencing retail and help to debunk the myths that are paralyzing marketers from using retail as an effective mass communication medium.

Who should attend?

  • Retailers
  • Brand managers at CPG companies
  • Marketing/communication managers
  • Producers of traditional point-of-purchase displays
  • Anyone currently involved with or seeking to be involved with shopper marketing

What will you receive?
Your registration includes:

  • A networking breakfast with a complete buffet
  • Two-hour presentation on developments in shopper marketing, shopper psychology, and industry trends
  • Insights on in-store integration into the larger marketing communications mix
  • Post-seminar Q&A session and discussion