POPAI U Master’s Program: Objectives

  • Convey a deeper comprehension of all aspects of marketing at retail.
  • Offer an advanced program in a classroom setting designed to enhance the professional development of retail marketers.
  • Develop a network of colleagues that attendees can use as a career resource for information about the industry.
  • Provide the opportunity for attendees to learn from some of the most knowledgeable presenters in their area of expertise in the industry.
  • Prepare attendees to take and pass POPAI’s MaRC exam