Information regarding the Summer 2012 Masters Program will be posted in Spring 2012. For reference, this was the 2011 Master’s Program.
| Monday, June 27 | |
| 3:00 pm | Registration |
| 3:30 pm | It’s All In The Numbers: A Look At The Latest In-Store Marketing Research POPAI has been a pioneer in providing groundbreaking research and our upcoming Shopper Engagement Study is no different. Find out how POPAI will once again pioneer in-store research by adding a combination of groundbreaking EEG and eye-tracking technology to attitudinal findings and shopper interviews in-store.PRESENTER Jeff Inman, University of Pittsburgh |
| 4:00 pm | Your Look Says It All: A Demonstration of Eye-Tracking & EEG Technology Get an up close look of how POPAI’s in-field research project will incorporate portable electroencephalography (EEG) equipment, worn by respondents while they shop, with eye tracking to tie shoppers’ physiological responses to exactly what they were looking at, eliminating such issues as recall and denial.PRESENTER Dr. Steve Sands, Sands Research |
| 5:30 pm | Reception and Dinner |
| 7:00 pm | End of Day One |
| Tuesday, June 28 | |
| 8:00 am | Registration & Breakfast |
| 9:00 am | Get Primal and Win Shoppers This session takes a new twist to examining shopper behavior by exploring the evolutionary drivers of flee, fight, feed and reproduce by applying them to the spatial design of the retail environment. These four primal drivers are useful tools in developing strategies to influence shopper behavior and design retail environments.PRESENTER Gavin Johnston, TwoWest |
| 10:15 am | The Whys of DOOH Find out the plan behind DOOH strategies from one of the largest companies in the field. Learn how they decide on where, what to show, and why it works.PRESENTER Jeff Gunderman, EYE Inc |
| 11:30 am | Break |
| 11:45 am | Get Social: Best Practices In Social Marketing At Retail Now that even your mother is on Facebook and can text, how do you market to today’s social savvy shopper? Find out what tools to use and pitfalls to avoid when deploying a social marketing strategy in the in-store environment.PRESENTER Kurt Karlenzig, The Marketing Store Worldwide |
| 12:45 pm | Lunch |
| 1:45 pm | Sustainability: Successful Strategies for The New Normal With eco-responsibility on everyone’s mind, learn how to use and produce environmentally sound products. You may even find that it saves you money!PRESENTER TBD |
| 3:00 pm | What You’re Going to Need to Know for 2012 This session will examine the trends that will be market forces in retail in 2012. Learn about the colors, styles, and materials that consumers will be looking for.PRESENTER Andrea Praet, Stylesight |
| 4:15 pm | A Good Mind Is A Terrible Thing To Waste: MaRC Overview What is MaRC, why you should get certified and why you should look to hire someone who is certified. POPAI will lead you through the next steps of getting certified and keeping that certification up to date. |
