POPAI’s commitment to leading edge industry research provides a wealth of resources including best practices, the latest statistics and trends to watch.

POPAI has compiled an extensive array of industry resources and research to bring the best available research to you in one convenient location. New information is added on an ongoing basis, so visit POPAI’s online library often in order to enhance your marketing at retail knowledge.

Best Available Research (B.A.R.)

POPAI is raising the bar when it comes to research. Access the industry’s most robust and relevant reports, industry trends, white papers, and other original research. Our research library uses both POPAI research as well as countless other sources including industry publications, newspapers, magazines, databases, government reports and more.  With POPAI’s online library at your fingertips the possibilities are endless.

POPAI University

Whether you’re ready to move up the career ladder, trying to better position your business, or simply looking for strategies to get your ideas heard, POPAI University has got something for you.  POPAI U is committed to empowering marketing at retail professionals to take action on their big ideas. We accomplish this through offering a series of webinars, regional events, and the annual Masters Program.  Unlock your marketing at retail potential today by enrolling in a POPAI U event.

Presenters Forum

POPAI’s Presenters Forum provides customized presentations and skilled speakers on a wide variety of marketing at retail topics. We bring together today’s thought leaders to help educate and inspire the marketing at retail leadership of tomorrow. So whether it’s for your staff, board, members or another group, we’ll work with you to develop a presentation especially for you. For more information visit the Presenters Forum or email speakers@popai.com.

Professional Certification

Our Marketing at Retail Certification (MaRC) program is designed to elevate professional standards, enhance individual performance, and designate marketing at retail association professionals who demonstrate the knowledge essential to the practice of marketing at retail.