Martin P. Block
Professor, Integrated Marketing Communications Division of the Medill School
Martin Block is a Professor in the Integrated Marketing Communications Division of the Medill School at Northwestern University. Joining the faculty in 1985, he was Director of the Graduate Advertising Division within Medill until 1991. Before joining the faculty at Northwestern, he was a Professor and Chairperson of the Department of Advertising at Michigan State University. He was also dually appointed as a Professor of Telecommunications. Prior to that, he worked as Senior Market Analyst in Corporate Planning at the Goodyear Tire and Rubber Company.
Martin is co-author of Understanding the Chinese Digital Generation; Media Generations: Media Allocation in a Consumer-Controlled Marketplace; Retail Communities: Customer Driven Retailing; Analyzing Sales Promotion, which is now in its second edition; Business-to-Business Market Research, in its second edition; and Cable Advertising: New Ways to New Business. He has published extensively in academic research journals and trade publications. Martin received his BA, MA, and PhD from Michigan State University.