SVP Managing Director, ShopWork
Laura Davis-Taylor is SVP, Managing Director of ShopWork, BBDO’s shopper marketing practice. Focused on helping clients turn shoppers into buyers amid today’s ever-changing retail landscape, she has been creating shopper strategies that bridge home, life, and store for over 20 years. Her experience is multi-faceted, ranging across account planning, Internet marketing, store design, and more recently, next generation retail experience design.
Laura believes passionately that good brands do not make promises – they deliver them. A clever strategy marketed well builds irrational brand loyalty. With this philosophy, she has worked with brands such as AT&T, Toyota, Best Buy, Coke, L’Oréal/Lancôme, Lowe’s, Office Depot, Russell Athletic, Foot Locker, and Unilever. She is an active industry speaker and educator and writes the retail technology column for Digital Signage magazine. She recently joined Google’s Shopper Marketing Agency Advisory Council and her book, Lighting up the Aisle: Practices and Principles for In-store Digital Media, is the only existing resource for how retail brands can harness technology to reinvent their in-store experiences.