Partner and Retail Guy
James Fraser has been a strong presence in the retail/shopper marketing space since he burst on the scene over 16 years ago. A Partner at Hunter Straker, Fraser leads the industry with intimate knowledge of the retail environment and a unique process that yields a proprietary output called Purchase Design™. Prior to joining Hunter Straker, he was a Partner and Managing Director of Retail at Capital Communications. Fraser writes a monthly Shopper Insights column in Canadian Grocer magazine and is a sought after speaker throughout North America on a variety of shopper-related topics ranging from sales strategy to retail communication. Well known for his “keep it simple” approach to retail marketing, look out for Fraser’s co-authored book, The 3*4*5 of How Shopper’s Shop to hit in 2013. James is married with three children and rides a mean Harley Davidson.