Director of Communications
Point of Purchase Advertising International (POPAI)
Greg Smith is an experienced professional with trade association and communication credentials. Currently, Greg serves as the Director of Communications for the Point of Purchase Advertising International (POPAI), the global association for marketing at retail. In this position he is responsible for the design of and brand development for all publications, event materials, newsletters and other marketing tools. He also manages the association’s websites including content, multimedia interfacing and developing strategies for future expansion.
Greg earned his BA in Political Science from Westminster College and his MA in Public Communication from American University School of Communication.