Impact Mobile, Inc.
Over the past 10 years, Gary has played a leadership role in the mobile industry. Gary is the CEO of Impact Mobile, Inc., Chair of MEF North America and is the author of The Impulse Economy: Understanding the Mobile Shopper and What Makes Them Buy and Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer.
In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau and has worked to publish literature helping to extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009). In 2007, Gary started work to help establish a joint task force to develop global, auditable mobile measurement standards.
In 2010, Gary was elected as the Chair of MEF North America with a remit to develop a mobile commerce practice (for which he received a MEF award for industry excellence). Since 2011, in partnership with MEF, Gary has been working to develop m-commerce security and privacy guidelines.
Gary is the recipient of the Macromedia People Choice Award, Dodge Foundation award for innovation and the Retail TouchPoints Award for customer engagement. Gary is an Asia and Japan Foundation Fellow.
In 2013, Gary was recognized by the Mobile Commerce Daily as “The Mobile Commerce Evangelist of the Year.”