Bolder Insights LLC
Arlene Gerwin is the President of Bolder Insights LLC, a marketing consulting firm headquartered in Boulder, Colorado. Previously, Ms. Gerwin held a number of senior marketing positions in promotions and marketing at-retail, new product development and brand management at Diageo North America, the world’s leading premium adult beverage company. Arlene has over 25 years of experience in promotions and marketing; she has brought her talents to a number of consumer packaged goods companies including Thomas J. Lipton (Unilever subsidiary), Continental Baking Company, American Home Foods and Beatrice Foods.
Ms. Gerwin was on the Board of Directors for six years at POPAI, The Global Association for Marketing At-Retail and received the POPAI 2003 Industry Achievement Award.
Arlene has a BA from the University of Michigan and an MBA from New York University. She was an adjunct marketing professor at the University of Colorado and the NYU Stern School of Business and has guest lectured at Dartmouth College, the University of Denver and Pace University.