Marketing At RetailPurchase Now!Understanding, Influencing, & Winning Today's Shopper
What is marketing at retail?Is it something new or another buzz word in the world of consumer products marketing? Brand marketers are scrambling to get their heads around it. It appears to be a new holy grail that everyone feels they must get into their marketing activities.
The rewards of marketing at retail?More effective marketing programs in-store by providing a better shopping experience for your brand in-store, in order to increase brand affinity and purchases. In it's revised 4th edition, Point of Purchase Advertising International (POPAI) has assembled thought leaders from across the industry to share knowledge and insights around the most effective marketing medium available today: marketing at retail.