POPAI has always been dedicated to the advancement of the marketing at retail industry, and part of that committment includes staging a objective contests and awards program that showcase the best the industry has to offer.
The Brand Marketer and Retailer Chief Awards for Merchandising Excellence
The Brand Marketer and Retailer Chief Awards are presented to companies that demonstrate effective and innovative use of marketing at retail in their overall marketing strategy and adhere to the highest business standards.
Members of POPAI are solicited for their nominations for this award. POPAI's Nominating Committee selects the company that will accept the award during the Night of Honors.
2009
7-Eleven, Inc.
2008
Safeway, Inc.
2007
N/A
2006
BMW North America
2005
Hershey Foods Corporation
2004
Walgreens (Retailer)
2003
BP America, Inc. (Retailer)
The Wm. Wrigley Jr. Company (Brand Marketer)
2002
The Kellogg Company
2001
E. & J. Gallo Winery
2000
Frito-Lay, Inc.
1998-1999
Sony Computer Entertainment
1997
Estee Lauder Inc.
1996
Miller Brewing Company
1995
Pepsi-Cola Company
1994
The Gillette Company
1993
Anheuser Busch, Inc.
1992
Nintendo of America Inc.
1991
General Motors
1990
Warner Lambert Company
1989
McDonald's Corporation
1988
The Procter and Gamble Company
1987
The Philip Morris USA
1986
The Coca-Cola Company
1985
Hallmark Cards, Inc.
1984
R.J. Reynolds Tobacco Company