OMA Awards Judging:
Fair, Balanced, & Comprehensive
The OMA Awards are the highest recognition in Marketing at Retail. OMA judges take their responsibilities seriously, studying each entry thoroughly to understand the thinking and resulting design behind each piece. Being selected as a judge is an honor and not all who apply are selected as judges.
OMA judges are industry professionals comprised of POPAI brand marketers, retailers, ad agencies and producers/suppliers who are both POPAI members and non-members. These experts judge according to standardized and equitable rules in a two-tiered process.
The first phase of the judging process is completed online. Judges review case history responses and evaluate entry responses to questions focusing on design, engineering, shopper engagement, retail experience, brand performance and sales results.
The second phase of the judging process is completed on the OMA Show floor during GlobalShop. Judges are divided into teams with representation from all areas of the industry including brands, retailers, ad agencies, and producers/suppliers. These teams collectively evaluate the entries in each category, validating their online scores.
To be considered for a judgeship in 2014, applicants must have 5 years of experience in the marketing at retail industry as a marketer, retailer or producer/supplier. Though our contest is worldwide, English is the official language used for OMA judging.