The Brand Marketer Chief Award for Merchandising Excellence
The Retailer Chief Award for Merchandising Excellence
Both the Brand Marketer and
Retailer Chief Awards are presented to companies that demonstrate
effective and innovative use of Marketing at-Retail in their overall
marketing strategy and adhere to the highest business
standards.
In 2003, the Chief Award was
split into the Brand Marketer Chief Award and Retailer Chief
Award.
Members of POPAI are solicited
for their nominations for this award. POPAI’s Nominating
Committee selects the company that will accept the award during the
Night of Honors at the annual Industry Leadership Conference.
2006
BMW North America
2005
Hershey Foods Corporation
2004
Walgreens (Retailer)
2003
BP America, Inc.
(Retailer)
The Wm. Wrigley Jr. Company
(Brand Marketer)
2002
The Kellogg Company
2001
E. & J. Gallo
Winery
2000
Frito-Lay, Inc.
1998-99
Sony Computer
Entertainment
1997
Estee Lauder Inc.
1996
Miller Brewing
Company
1995
Pepsi-Cola Company
1994
The Gillette Company
1993
Anheuser Busch, Inc.
1992
Nintendo of America
Inc.
1991
General Motors
1990
Warner Lambert
Company
1989
McDonald’s
Corporation
1988
The Procter and Gamble
Company
1987
The Philip Morris
USA
1986
The Coca-Cola
Company
1985
Hallmark Cards, Inc.
1984
R.J. Reynolds Tobacco Company
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