Are you ready to be part of the West Coast’s oldest running awards program celebrating the point-of-purchase industry? The San Francisco POP Show, held since 1947, is the only show dedicated to honoring P.O.P. on the West Coast. It is the must attend awards competition and event attracting the areas best and brightest key players in the point-of-purchase industry.

A competition, showcase, and awards ceremony featuring the most creative and dynamic P.O.P. and packaging executions sold, produced, or marketed on the West Coast. With such a rich and vibrant history — reaching back over 60 years — awards for this contest are among the most highly coveted honors that those in the P.O.P. industry can receive.

Who Should Attend?
The SF POP Show is developed with design, marketing, advertising, customer service and brand professionals in mind. This includes:

Senior Brand and Retail Marketing Executives | Communications and Strategy Officers | Buyers of displays, digital signage, mobile marketing | Executives from companies providing products and services to the Marketing at Retail Industry

Shopper Insights You Can’t Find Anywhere Else
Mark your calendar today and join us on October 27, 2011 in San Francisco for a thought provoking educational session titled The $7 Trillion Woman: Examining The Female Shopper.

This session examines one of the core tenets of neuroscience which is that variations among human brains are small, with two notable exceptions. First, our brains change as we age. Second, a woman’s brain looks and behaves very differently from a man’s.

Specifically this session will discuss:

• How neurological gender differences create marked behavior differences in the shopping experience of men and women;
• How in-store aisle and gondola design alterations improve likeability and use by women; and
• How the absorption of advertising and brand messaging is processed and prioritized differently in male and female brains.
• Join us in an exploration of women and shopping – not only the fact that females make up $7 trillion of the monetary force, but also the subconscious drivers that fuel their purchase decisions.

Compete For The Title “Best of the West”
Begin the entry process today and submit your in-store marketing materials to prove that you have what it takes to be part of the ‘Best of the West’.

Online registration is now open.

Mingle With The Best Of The West
With so many talented key players in one place can you think of a better place to make new contacts and reconnect with old acquaintances?

The Evening Reception and Awards Show is the premier networking event for those serious about P.O.P. on the West Coast.

Visit www.sfpopshow.com for more information and to register.