FOR IMMEDIATE RELEASE

Contact:
Greg Smith
(703) 373-8819
gsmith@popai.com

Alexandria, VA – School is out for summer, but for marketing at retail’s best and brightest the summer marks the beginning of the industry’s most intense and rewarding education program – POPAI University’s Masters Program.  Offering a unique blend of classroom instruction and real world application, attendees will be prepared to handle anything that comes their way in the ever-changing world of marketing at retail.

“While the competition is soaking up the sun this summer, POPAI University’s Masters Program students will be soaking up the knowledge,” said Richard Winter, POPAI President. “Not only do our students advance their marketing at retail knowledge, they gain exposure to some of the most cutting edge insights, and they also build a community of colleagues to call upon as a lifetime resource.”

Now in its sixth year and boasting nearly 250 alumni, the Masters Program promises to deliver even greater content and value to attendees.  For the first time ever, POPAI University is offering two education tracks – one for newcomers and another for advanced professionals and alumni.  Covering a wide range of topics from sustainability to digital signage to shopper insights and much more, the demand has been overwhelming to continue offering educational value and resources to the alumni of the Masters Program.

“We look forward to seeing plenty of new faces at POPAI University’s Masters Program,” said POPAI Board of Directors Chair Leslie Nagy, Director, Marketing Services & Licensing Pepsi North American Beverage. “ However, I know that POPAI University’s Faculty remains eager to see the return of familiar faces and to garner feedback about how they have applied what they learned inside the classroom to real world situations.”

POPAI University’s Masters Program will be held on June 14 – 16, 2010 in Chicago, Ill. Participants enrolled in POPAI University Masters Program will:

• Develop a deeper comprehension of all aspects of marketing at retail – from research to production to creative innovation to executing shopper-marketing programs.
• Be part of an advanced program in a classroom setting designed to enhance the professional development of marketers.
• Explore and apply the newest trends in the industry. •    Develop a network of colleagues to use as a career resource for information.
• Have the opportunity to learn from some of the most knowledgeable experts in the industry.

Click here to find out more about the program, faculty, and curriculums for the 2010 POPAI University Masters Program.

About POPAI

Since 1936, POPAI has served as the leading international advocate and voice of the marketing at retail industry. Comprised of 20 chapters worldwide and serving more than 1,700 members internationally, POPAI promotes, protects and advances the broader interests of the marketing at retail community through original research, certified education, showcasing industry excellence, trade forums and protecting intellectual and legislative rights. For more information, please visit http://www.popai.com

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